Search engines rank meaning, not strings. If your site sends a clear signal about who you are, what you do, and who you serve, you win. In Koray’s Semantic SEO framework, that signal is Source Context. It defines the semantic identity of your domain and sets the stage for every topic cluster and page you publish.
In this guide, I explain Source Context in plain language. I show how to define it, apply it across your site, and measure its impact. You will leave with a checklist, diagrams, and examples you can use today.
What is Source Context?
Source Context is the domain-level meaning of your website. It answers three direct questions:
- What is the main objective of our website?
- What are we offering to our target audience?
- What do we provide to our end audience? (the value and outcome)
You express Source Context through your purpose, the entities you cover, your product or service scope, and the problems you solve. Every page should reinforce this signal. This keeps your knowledge graph clean and your topical authority focused.
Plain definition:
Source Context = your site’s core purpose + value + bounded topic scope.